The Gum Litter Taskforce (GLT) is part of a joint initiative that aims to achieve a long-term sustainable solution to the irresponsible disposal of chewing gum litter.

The GLT is charged with developing and implementing an Action Programme to tackle gum litter in the most sustainable way - by changing disposal behaviour, the root cause of the issue - by encouraging the public to dispose of their gum responsibly in a bin. The GLT campaign has been developed to incorporate a set of integrated initiatives including education and awareness raising measures to ensure the greater visibility of the €150 fine for littering and reminding people that incorrectly disposed of chewing gum is actually litter.

GLT Members
Members of the GLT include representatives of the chewing gum industry; Department of the Environment; Community and Local Government; Food and Drink Industry Ireland; Department of Education and Science; local authority representatives, and civic society.