The Gum Litter Taskforce (GLT) is part of a joint initiative that aims to achieve a long-term sustainable solution to the irresponsible disposal of chewing gum litter.

Gum Litter Taskforce publishes 2022 results report

March 02, 2023     Press

The 2022 Gum Litter Taskforce results report is now available.Click here to view report.

Key highlights include:

  • The latest results of the National Litter Pollution Monitoring report showed the percentage of gum as a proportion of litter at 9.1%, down from 9.4% the previous year (2020).
  • Campaign awareness across OOH , TV & Online is at a record high level !
  • Post campaign surveys show that nearly 9 in 10 (87%) claim to dispose of their gum correctly.
  • Nearly 7 in 10 people agree that the campaign is at least fairly likely to stop them dropping gum, the highest level seen in the current campaign.
  • 45% of respondents claimed that they stopped dropping gum because they saw the Bin-It campaign, up from 41% in 2019.
  • 60% of people said the campaign has made them want to change the way they get rid of their gum.
  • The Bin It! Roadshow visited 5,476 students in 54 primary and secondary schools across Ireland.
  • 100 pieces of media coverage were secured during the 2022 campaign.

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GLT Executive, Ibec, Confederation House 84-86 Lower Baggot Street, Dublin