See how well our campaigns have done: Facts, Figures & Awards


of people now recognise that dropped gum is litter


Lowest amount (11%) of gum as a percentage of litter since the GLT began in 2007


Winner of the 2016 PML Poster Impact Award for Top Call to Action poster

Winner of the 'Most liked campaign' (86%) in the Kinetic 2015 OOH campaign performance survey

Shortlisted for two 2014 Eircom Spider Awards - "Innovative use of technology in digital marketing" and "Best digital game" categories, an "Appy" award and a "Love Radio" award.


of people correctly identify the core message of the campaign

1 in 5

now say they used to drop/spit gum but now don’t

contact us

+353 (0)1 605 1511

GLT Executive, Ibec, Confederation House 84-86 Lower Baggot Street, Dublin