See how well our campaigns have done: Facts, Figures & Awards


of people now recognise that dropped gum is litter


Chewing gum has continued to fall as a percentage of litter since GLT began – from a high of 30.8% in 2008 to a low of 9.1% in 2021


Winner of the 2016 PML Poster Impact Award for Top Call to Action poster

Winner of the 'Most liked campaign' (86%) in the Kinetic 2015 OOH campaign performance survey

Shortlisted for two 2014 Eircom Spider Awards - "Innovative use of technology in digital marketing" and "Best digital game" categories, an "Appy" award and a "Love Radio" award.


of people correctly identify the core message of the campaign

1 in 5

now say they used to drop/spit gum but now don’t

contact us

+353 (0)1 605 1695

GLT Executive, Ibec, Confederation House 84-86 Lower Baggot Street, Dublin